Recent studies have shown that up to
80% of the people in urban areas search for information on a
treatment/procedure, doctor, or clinic/hospital ONLINE before choosing one.
This shows the increasing importance of digital marketing in healthcare.
With the availability of free and
vast information on the internet, patients these days want to make informed
choices and choose the best service provider available. This is no different
for doctors or their clinics. Attracting new patients and engaging the existing
ones nowadays prove to be a difficult task without the acceptance of
digitalisation and digital marketing.
Few approaches to improve social
media presence and increase your brand value include:
Website creation
This is a primary need for
initiating digital marketing. Creating a user-friendly, informative site can
boost your brand name significantly.
Search Engine
Optimisation (SEO):
All of us usually tend to register
the first few options that are displayed to us when we search for something on
Google or other search engines. This includes the publication of social media
posts that encompass the topics of popular public interest in your chosen
field.
Publication of reviews, patient
feedback, and testimonials go a long way in creating an impact and attracting
new clientele.
Social media presence:
With more people using social media
daily, the need to show some presence in these sites becomes a prime player in
the service industry. In healthcare, posting informative content to spread
awareness and improve public health, in general, can attract a lot of following
and give you and your clinic the necessary marketing.
Presently, paid partnerships have
proven to be one of the most successful ways to get noticed when done with
adequate research.
Personalised content:
Using SMSs, emails, and messages on
apps like Whatsapp to provide personalised information or reminders of
appointments, offers, new additions to the clinic, etc. increase the loyalty of
existing patients. It also improves communication and facilitates a way to get
more patients or contact through positive referrals.
Constantly upgrade your
strategy:
The best part of digital marketing
is the ability to look at figures and statistics. This helps in the
evidence-based analysis of different parameters and a chance to keep evolving
as new trends emerge.
If a particular post, video, message,
or topic is garnering more interest and approval from the viewers, the best
strategy would be to post more information and content on these topics.
Therefore, due to the versatility and
widespread success of these digital marketing strategies, failure to engage in
these might not be useful for your practice. Adequate research on trending
topics, identifying the target audience, creating a good website, sharing
useful content, and engaging with your audience are the ultimate ways to
achieve digital marketing success in your clinical practice.
Doctors however understandably focus on achieving clinical excellence and
do not always have the time or expertise to engage in other technical aspects
such as digital marketing. This is where an IT partner like Curie comes into play. Our
digital marketing experts know exactly how to give you that push you need
online and get your brand noticed by more viewers.
For more info or to avail a free demo/trial, log on
to https://curie.health / or call on +91-87788 26667
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