Patient retention is one of the most
effective, yet tricky ways that contribute to the progress and substantiation
of a dental clinic. Retaining existing patients comes with several advantages
such as:
- It is more economical than obtaining new clientele
- Long-standing patients help to
build a clinic’s reputation
- Increased referrals by word of
mouth
- Boosts morale and spirit of
clinic employees
- Building up trust and
long-standing partnerships with the patients
Retaining patients is however not a
cakewalk. It requires time and effort. Here are some tips to help you out:
- Develop a patient-centric dental clinic: Read more on this at https://curiedothealth.wordpress.com/2020/04/01/patient-centered-approach-to-clinical-practice/
- Building a one to one
relationship with your patients:
Patients like to have a sense of belonging when they visit a dental
clinic. The best way to give them a memorable experience is by remembering
the name of your patient, having a casual talk with them once a while,
ensure they are comfortable and you communicate well with them.
Pic Courtesy: (U.S. Air Force/Osakabe
Yasuo)
- Empower your patients to be able to make informed
choices by analyzing and choosing
the desired treatment from the choices you give them. Pushing a patient to
do something that they do not want to do will lead to negative thoughts
and failure to form a connection with the particular doctor.
- Always spend adequate time with your
patients for consultation and treatment appointments and give
them a feeling of ‘Value for Money’.Staying punctual also goes a long way
in maintaining clientele.
- Ensure constant
communication with patients. If a patient has finished a
consultation appointment and is weighing their treatment options or has
finished a treatment appointment, make sure to reach out to them and
address any questions or queries. This will encourage them to come back
for further treatment and review visits.
- Constantly stay
connected with your patients by sending regular messages
about upcoming appointments, review visits, missed appointments, etc.,
- Make yourself available to patients in case of any questions, queries, emergencies,
etc. Speak to them over the phone personally if required. Failure to
express your easy availability will lead to patients searching for other
easily approachable dentists.
- Make different payment
options available to your patients. In current situations, a
patient might not prefer a dentist who charges in full. EMI options or
third party payments have become increasingly popular and many patients
lookout for these.
- Always be in step with the latest dentistry related
technology, advancements, and innovations.
- Ensure the entire clinic team
is aware of your core values and principals and they are taught how to put a patient first.
Following the above will improve
your clinic’s patient retention capacity drastically. However, associating with
a software partner such as Curie. Health will help out in several ways
mentioned above.
From providing the clinic with the
best technologically sound software, helping you keep in touch with patients
through marketing, bulk SMSs, reminders and virtual consultations and helping
you to provide patients with various payment options, Curie
Health is the perfect solution you have
been searching for!
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